Week 5 Topic Questions

Definition of a business model

A business model is the method of doing business by which a company can sustain itself

Retrieved from: http://digitalenterprise.org/models/models.html

The four main business models are:

  • e-commerce -which is selling products out of profit and still staying competitive (easiest to measure)
  • Content-typically make money on advertising
  • customer support- saves you money
  • lead generation- capturing and giving information

(Marko Hurst,2009)

Australia’s rankin on 10pillars 

  1.  political and regulatory environment pillar=ranked 13th, 5.4
  2. business and innovation environment pillar=23rd,5.1
  3. infrastructure and digital content pillar=7th,7.0
  4. affordability pillar=57th,5.6
  5. skills pillar=13th,6.0
  6. individual usage pillar=13th,6.3
  7. business usage pillar=24th,4.8
  8. government usage pillar=22nd,5.0
  9. economic impacts pillar=23rd,4.7
  10. social impacts pillar=9th,5.7

retrieved from: http://reports.weforum.org/global-information-technology-report-2016/economies/ 


Week 4 topic questions

Why is a customer centric Web site design is so important, yet so difficult to accomplish?

A customer centric website is so important because the reasons an individual creates a website is so that the website reaches a specific goal and market targets within the large span of the internet. So if a website is customer centric then they will be able to further the increase of customers stopping on there website. 

A customer centric website is so difficult to accomplish because is very expansive to get a website created, as well as getting the website done correctly. Also it is hard to match the website to customers needs.

Define the term ‘presence’. Write an additional paragraph that describes why firms that do business on the Web should be more concerned about presence than firms that operate in the physical world.

Presence is a location on the World Wide Web where a person, business, or some other entity is represented. (retrieved from: https://en.wikipedia.org/wiki/Web_presence )

Firms that do business online are more concerned about presence then firms that operate in a physical word because with being in the physical world it’s easier to know who you’re customers are due to face to face interaction. Though with online you probably need to keep track of your online presence more due to not having that face to face interaction.In the physical world businesses automatically know if business is bad but online they would have to keep more track of online presence.

3.The future for business is around SaaS and mobile devices. What are your thoughts on this statement? 

I think that this statement is 100% true. Mobiles are already a tool that allow customers to have easy access to a businesses website.

Week 3 Topic Questions

1.An example of a privacy breach that was reported in the Australian or international news in the last 6 months. What were the consequences? i.e. legal, political, financial, personal etc. What action was taken in response to the privacy breach?

More than one million personal and medical records of Australian citizens donating blood to the Red Cross Blood Service have been exposed online in the country’s biggest and most damaging data breach to date. There wasn’t any consequences. The Medical records were deleted from off line.

2.What AmI technologies are identified in the case?

  • Surveillance systems
  • Mobile phone tracking

What drives DMC’s officers to take the actions they took?

The DMC officers needed to keep the privacy breach kept under raps so that the media wouldn’t get ahold of the information and therefore get back to there clients and decrease there client intake.

DMC is the clear market leader in the aggregation of AmI data. Are there any comparisons you can make to technology companies today?

I think that google is a a company that I can compare to DMC, since google can access what all individual search within the google search engine.

How realistic is the description of governments using the technology and prohibiting immigration from states with no AmI data aggregation information?

I think that the description of governments using the technology and prohibiting immigration from states with no AmI data aggregation information isn’t that realistic due time, I think that most governments would have AmI aggregation information.

List some of the ‘unintended consequences’ described in the case.

  • Being bullied out of bankruptsy
  • The public knowing of privacy breach happening


Week 2 Topic questions

a) The four main points Michael Rappa makes about search are:

  • There is a vast amount of data generated as a result of ordinary things we do each day. (Rappa 2005)
  • Not long ago information was relatively scarce; the task of collecting, transmitting and storing data was costly and time-consuming. (Rappa 2005)
  • Finding a business on the web may entail no more than adding “.com” to its name.(rapper 2005)
  • The challenge of finding information has led to the early development of web directories and search engines

b) Watch or read the Marissa Mayer interview. Marissa says ‘search is in its infancy’. Do you agree or disagree with this statement? What is your personal experience with search? There are no right or wrong answers here, I just want your opinion. 

I think I agree with Marissa’s statement. There is so much more, still, that a search engine can develop more into. Personally I think that search engines still need to improve more since sometime(from my own personal experience) when you try to look something up it tends to not pop up initially and you have to dig deeper to find it.

2) The Bill Joy video 
a) So what are the 6 webs? 

  • The Near web-defined by information sitting near screen with mouse and key board e.g. Yahoo and google near web franchisers
  • The here web– it’s the web that wherever you go it’s with you e.g. a personal computer device that’s always with you
  • The  Far web of information that would come to such a device, personalised to an individual,-Mobile device
  • The weird web-or the voice web see in car, voice recognision, eg talking to people without taking your eyes off the road
  • B2B-Business computers talking to remove friction to auto mate business processes of suppliers and customers ( business computers dealing with other business computers)
  • D2D (device to device)-the Internet of sensors deployed in meshes networks, adjusting urban systems for maximum efficiency. (Joy 2005)

b) Could there be more? 

Yes I think that there is most likely more types of webs.

c) What does it mean for business? 
I think this means for businesses in the future that they are probably going to be more intwined with using technology to further there business and allow customers to be able to access a businesses product more easily.



Joy, B. (2017). The 6 webs. Retrieved from http://videolectures.net/mitworld_joy_sw/

Michael, R. (2017). Navigating the Web | Managing the Digital Enterprise | Professor Michael RappaDigitalenterprise.org. Retrieved from http://digitalenterprise.org/navigation/nav.html

Topic 1 Question

1.Four thing that can go wrong with a transactional site are:
Transactional sites like Amazon, ebay or even Targets’s online website, are all popular sites that are used to purchase items, and therefore can be mostly trusted when a transaction does arise.Though, websites that an individual may not know much about and have just stumbled across, might just be that of a scammer. Someone who’s intention is to steal a consumer’s money, and not give them the item that was promised.
– As wells consumers encountering scammers online, they can also encounter fake websites that just want to steal individuals information such as; card details and individuals date of birth. This can then lead to the consumer having their identity stolen or  money from their bank account pilfered. 
If a business use a website in which they have their employees use for their payroll, then that too can get hacked if not secure, meaning that the employee’s information can be stolen and therefore identity theft can unfortunately occur.
– On an online shopping site a buyer may purchase an item(for example) like a costume, though that costume isn’t what the website advertised, and the site was falsely advertising their item, though they make it so the individual can not return the item or get their money back (no return policy).

E-commerce: Trading (selling or buying) items via the internet.
E-business: Electronic business is like electronic commerce, though it isn’t limited to just selling or buying items through the Internet, it is conducting a business through the internet, actually interacting with it’s consumers.  

Difference between buy sided and sell side eCommerce?
The difference between buy side and sell side of electronic commerce is that buy side is dealing with transactions to obtain resources needed by a business from its suppliers.While sell side is the transactions involved with selling products to a business’s customer.
(as said by Juilee through the website,  http://www.ques10.com/p/3988/what-is-meant-by-buy-side-sell-side-and-marketplac/ )

Different types of electronic business?

Screen Shot 2017-03-10 at 9.17.22 pm

↑ source:  http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/e%20business.aspx

The different types of ebusiness are: business to consumer(B2C), Business to Business (B2B), Consumer to Business (C2B), and Consumer to Consumer (C2C). B2B is selling items between companies via the internet. C2B is a transaction between a consumer and a company where the consumer sells goods to the organisation.B2C is a transaction through the internet from a business to a consumer where the a company sells an item to a customer. Lastly, C2C is why a customer can sell an item to another customer over the internet.

Which digital technology has the highest penetration rate?

Personally I think that the smart phone has the highest penetration rates. You will rarely meet someone in today society  who does not own a smartphone, if so it is a rather rare occurrence. My statement is proven true through the graph below, which shows that in the year 2016 2.1 billion people own a smartphone, and there is 7.4 billion people in the world. While in Australia the population is 23.13 million and the graph shows that 15.9 million people were using smart phones last year.

Screen Shot 2017-03-10 at 11.43.04 pmScreen Shot 2017-03-10 at 11.44.47 pm


Four drivers to adoption of sell side e-commerce by business

  • The internet is accesable to many individuals around the world and there for a business will have a broader range of customers.
  • By selling goods via the internet customers have easy access that’s 24/7, to buy products rather then stores hours.
  • There would be less cost owed by the business compared to if the business was run in a store. Such as not having to rent out a shop space.
  • Promoted customer feedback, generation more customers

Four barriers to adoption of sell side e-commerce by business

  • No face to face contact with customers
  • Less about customer service
  • Costing the customer more for shipping
  • Privacy concerns for the customer in terms of sharing information such as their address

Examples of digital information

  • Facebook
  • Blog posts
  • Videos (Youtube)
  • Images (Flickr)


What is the semantic web?Are we there yet?
The semantic web is information that is linked making it easily accessible by technology world wide, and more accurate data. Yes I think that we are close to having the semantic but not quite fully there yet.

As said on:  http://infomesh.net/2001/swintro/