week 12 topic questions

1.What do the following terms mean? 

High bounce rate-the percentage of people who arrive on your site and leave without visiting a second page.

Key words- The words you type in the search engines to find contents on the internet

Average Page Depth-it is the average number of pages on a site that visitors view during a single session.

click through rate-the proportion of visitors to a web page who follow a hypertext link to a particular site.

cookie-information that a web site puts on your hard disk so that it can remember something about you at a later time.

Hyperlink-an electronic link providing direct access from one distinctively marked place in a hypertext or hypermedia document to another in the same or a different document

Navigation- refers to the process of navigating a network of information resources in the World Wide Web, which is organized as hypertext or hypermedia.

Paige view-an instance of an Internet user visiting a particular page on a website.

Absolute Unique Visitors-is a “visitortype” report that will count each visitor to your website only once during the date range you have selected

URL- the address of a World Wide Web page.

Visitor Session-the presence of a user with a specific IP address who has not visited the site recently

Comparison shopping– is a consumer pricing activity employed to locate the best product deals.


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